Strawburrie Mint


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Friday, March 23, 2012

H&M Green Line Goes Red


French Model, Constance Jablonski, modeling a long-slit dress
from H&M's green line, Exclusive Glamour Collection.




          It's official! H&M has officially launched their green line! Numerous starlets were spotted displaying H&M's green line entitled: Exclusive Glamour Collection (EGC). Every piece from the EGC is made of earth-friendly materials and still manages to maintain an uber fashionable and modish look. EGC gained its fame as many stars hit the red carpet wearing H&M's EGC pieces. (Pictured below are a couple of said stars and pieces.)








          Pictured in the first row is Amanda Seyfried sporting EGC's tuxedo jacket and matching bottoms to the premier of In Time in October 2011. The image to her right is the same outfit from the collection.
          Pictured in the second row, Kristin Davis wore an eco-friendly chartreuse dress from the new H&M Conscious collection to a benefit last month. The image to her right is the same outfit from said collection.

          Not only are the dresses above (and beyond) extremely environmentally-friendly to show that fashion can also be "green" and stylish simultaneously, but they are also very affordable. Starting at $59.99, EGC pieces hit stores across the globe on April 12, 2012.
          All of the dresses and other pieces of EGC are created using sustainable materials including hemp, organic cotton, and other resourceful materials that prove beneficial to the wearer and the environment.
          According to a press release, being green and stylish go hand-in-hand! "'These collections show how important sustainability is to H&M... This is all part of Conscious, the ongoing initiative to increase the use of organic cotton and other more sustainable materials.'"
          In order to spread EGC's name and spread the ability to be "green and modish" at the same time, many celebrities and companies endorse H&M's green line, Exclusive Glamour collection.
          Props and big thanks to http://www.dailymail.co.uk/femail/article-2117198/H-M-Conscious-Exclusive-Glamour-collection-New-line-celebrities-of.html#ixzz1pxkJUHBy for supplying this article with wonderful information and photos to go into depth to benefit all viewers of this blog and article.
          Credit also goes to http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG9163137/HandM-fuse-eco-conscience-with-glamour-for-new-Exclusive-Glamour-Collection.html for also providing this article with informative information and the first image pictured to benefit all readers of this blog and article.

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~ Strawburrie Mint

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